Inferclick™ – Consumer Behavior Monitoring
Inferclick™ gives actionable insights into behavioral patterns in order to improve conversion rates, increase average order value, and maximize revenues from search engine visitors. Inferclick™ monitors user behavioral data as it relates to visitors from search engines allowing the construction of view streams from source of visitor through checkout or abandonment, and analyzes the products viewed by an individual user.
InferClick™ provides:
- Revenue tracking by keyword
- Increased keyword valuation
- Enhanced merchandising through the use of viewstream and shopping cart data
Intelligent product recommendations such as “you might also like or “users that searched for this ended up buying…”
- Keyword expansion based on user behavior resulting in the discovery of valuable new keyword targets
- The ability to create Natural Anticipated Query (NAQ) pages around keywords discovered with Inferclick technology
