SearchDex™ improves visitor experience by optimizing both within and outside of the client’s original site hierarchy. Building pages outside of the hierarchy leads to more targeted pages, better conversions and new keyword opportunities for all of our clients.
Orbitz
Using data instantiation techniques, Searchdex formulated textualized data to form a content network for flights, hotels, car rentals, cruises and vacation packages.
Belk
SearchDex™ developed hyper-navigation of originally uncrawlable branded landing pages giving rise to new pages, improving consumer interactions with targeting landing pages, and increasing traffic.
Gap
SearchDex™ recognized the opportunity for Gap to target search terms that they currently were unable to due to the limitations of their existing site hierarchy and landing pages. SearchDex expands site hierarchy and landing pages to generate new traffic and demand for Gap. SearchDex decided that leveraging Gap’s customer behavioral data to drive long-tail SEO was a new approach that would present highly relevant keyword expansion. SearchDex recognized that developing an automated, scalable solution for targeting new keywords was important. SearchDex creates the capability to capitalize on the insights gained through Gap’s customer behavior data.
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