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Adhering to Search Engine guidelines: Strict search engine guidelines require that SearchDex maintain compliance to ensure maximum results for client pages and micro-sites created by SearchDex. See our Best Practices Policy.
Preserving Brand Identity: Effectively optimized SearchDex pages and micro-sites often require many visual elements a client might not normally include on their branded portion of their web site. SearchDex ensures that the essence of the client’s brand is maintained while incorporating search-essential elements.
Research & Innovation: SearchDex has a team of researchers and developers constantly testing new products and better solutions to existing search issues. SearchDex passes this knowledge on to our clients in the form of new programs, platforms, and elements included in search campaigns brought forth to keep client sites competitive in the search horizon.
Teamwork: With trained and experienced professionals on staff, SearchDex team environment works with client representatives to ensure a seamless collaboration of efforts.
SearchDex operates in a manner consistent with the needs and desires of the internet community. SearchDex ensures that work performed on behalf of our clients prevents needless duplication of data found in search results, and helps reach prospects that have general or specific informational needs.
SearchDex does not engage in or do business with companies that engage in any tactics that may cause a loss in effectiveness of search results, or in any methods that may cause a negative effect on search engine operations.
Before engaging SearchDex to assist with any optimization strategies, SearchDex requires that all clients agree to comply with the guidelines set forth by the search engines, by SearchDex in this Code of Ethics and the SearchDex Best Practices policy, including:
Clients must agree to keep data provided to SearchDex fresh, updating regularly to ensure new data is present when SearchDex pulls data for the regular publishes.
Clients acknowledge that the pages produced by SearchDex must fall within compliance for all search engines.
Clients must agree to follow all of SearchDex Decommission of Service procedures when suspending or transferring service.
Because of the large variation of appropriate search techniques available to clients, there are instances when a technique may be appropriate for a given client’s needs but inappropriate in another context. In communicating the nuances of specific methods to a particular client, there exists an opportunity to mislabel a technique as being noncompliant or unethical. We pledge to not make false or misleading statements regarding the methods or techniques that our competitors use or recommend. At SearchDex, we believe that client’s interests are best served through education and understanding of their needs.
View SearchDex Best Practices
SearchDex Response to Google Guidelines
SearchDex Response to Yahoo! Guidelines
Download the entire document.
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