Data Integration Reporting (DIR) is a consultative and development service that correlates various aspects of your web site transaction data with search data.  While many e-commerce reporting packages offer basic search data reports (for example, Top Queries), those reports often provide only aggregations or rankings, without a clear set of actions that could be taken to improve customer experience, usability, and conversion.

SearchDex’ DIR service starts with a comprehensive review of your web site’s available search-related data aspects (origin, path-tracking, site abandonment, conversion) in order to generate user behavior metrics.  We then combine these metrics and your business objectives with the data generated by your site’s deployed SearchDex Services -- including Organic Search Content Generation and Management, Paid Inclusion, Keyword Purchasing, and others –- to produce a set of integrated, actionable reports and interactive data consoles.  Proprietary AI algorithms, in conjunction with a repository of 20 million search/consumer-behavior events, can be used to identify complex or non-intuitive patterns that affect your site’s profitability.