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Search Engine Optimization

Mining Natural Search Data
Author: Thom Adams

Medium and large-size e-commerce sites often have more aspects to their natural search data than strategies to effectively make use of it. Natural search data encompasses not only the volume of queries visitors used prior to finding your site, but also all the metrics associated with behavior as each visit progresses.
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SearchDex Executive Management

Thom Adams, CEO, holds a Masters Degree from Stanford University specializing in Artificial Intelligence. He has garnered over 20 years of system architecture and implementation experience for several Fortune 500 and Fortune 50 companies and has worked with companies including Fidelity Investments, Lockheed-Martin (FKA General Dynamics), MCI, and KimberlyClark,.

Mr. Adams' technical expertise encompasses the financial, legal, manufacturing, aerospace, travel, e-commerce, and media industries. He has helped shape today’s advanced technical organic search procedures.

Pat Werre, Managing Director, holds two Bachelor Of Arts Degrees in Journalism and French Literature from Arizona State University, and post graduate work in Legal Studies at UCLA. She has over 25 years of experience in operational sales & marketing for several Fortune 100 companies, including Procter and Gamble, Polaroid, and EMC, and most recently Hitachi Data Systems.

During the Internet Boom era of 2000 Ms. Werre joined Akamai Technologies, focusing solely on the on-line streaming and content delivery services for the media and entertainment industry vertical. With her combined skills in sales, marketing and online technologies. Ms Werre brings a unique perspective, and skill set to continue SearchDex’s rapid ascension as a preeminent search marketing company in the industry.

Amy Weeks, Vice President

Tyrra Adams, Director of Operations

Jason Campbell, VP Professional Services, has a Bachelor of Science Degree in Business Administration with a minor in Marketing from the University of Central Oklahoma, Mr. Campbell has over 10 years of Retail Management experience. Additional consulting experience with Fortune 500 and Fortune 100 companies on graphic design projects, web-based work-flow systems, and full-scale web marketing programs gives Mr. Campbell a specific knowledge that is very applicable to the revolutionary approach employed by SearchDex in their search marketing solutions.

Sara Offringa, VP of Business Development, has a Bachelor of Science Degree in Consumer Science and Education from the University of Nebraska. Ms. Offringa has 9 years of professional experience in the retail and wholesale sector from management to sales and marketing. This experience has provided the opportunity for Ms. Offringa to develop into a knowledgeable business and product consultant in the world of ecommerce and internet search marketing.

Joey Burzynski, Business Development

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