It’s All about Content, Trust, Authorship
Beginning in 2012, the trends in search engine optimization seem to revolve heavily around high-quality content, trust, and value. Google’s Panda algorithm tests those qualities and either applauds sites for content quality by improving the rank or in the case of low-quality sites, grabs the big hook and pulls them off the Page 1 stage. Melded in this algorithm bullet list is the following, “Is this article written by an expert or enthusiast who knows the topic well, or is it [shallower] in nature?” This bullet point is where authorship can support and potentially enhance your site’s SEO.
Google Authorship affects what the Internet user experiences when searching for information and answers you might have.
It is the difference between seeing…
This Google search entry:
And this Google search entry:
How do I establish my Google authorship for my blog or company site?
This is a question asked by many and quite honestly, it is not that hard. The following steps will guide you through setting up your Google Authorship.
Create a Google+ profile. https://plus.google.com/me
Add photos, people to your circles, and information about yourself. Remember this is a new social media channel about you, the author, as well as, a new enhanced search opportunity.
The next steps are vital for authorship to be recognized:
- Contributor to links must be in place.
- Email address associated with the domain – if you are establishing authorship for your company, it will be the company domain or if you are writing blog content, it will established with that blog’s domain. If you don’t have this, there are steps below to circumvent this step.
- Public must be enabled in the “People” section
Google “Contributor to” Section:
Where do I put the “Contributor To” links on my Google Plus profile?
1. Start here in your Google Plus Profile page:
2. Click on the About tab, right under your profile picture and summary:
3. Scroll down to the Links section and click on the Edit button.
4. A pop-up will dominate the screen.
5. In the “Contributor To” section click on “Add custom link.”
6. Fill in the Label which should be the company or the name of the blog website and the URL using the http:// format.
NOTE: Open a separate browser, type in the URL of your site, and copy/paste it as it is read by the search engines.
7. When complete it will look like this:
8. Do this for each type of link tied to that website’s domain like the blog.<website>.com and your “About Me” profile information on your website, etc…
9. Click the Save button when finished.
Google Profile “Email Information”:
“Where do I put the Email information?”
1. Still in your Profile page…
2. Scroll down to the Contact Information section and click on the Edit button.
3. Another pop-up will dominate the screen.
4. Fill in the Work Email with the correct email address associated to the (company and/or blog) site’s domain and click the Save button.
5. Click the Verify button.
“What if I don’t have an email associated to the domain?”
The following code links the website’s content to your Google+ profile.
1. On your website as well as in the website’s content you are writing, create a link to your Google Plus Profile page:
<a href=”https://plus.google.com/<THE VERY LONG 21 NUMBERS GO HERE> ?rel=author”>YOUR Google+ Profile Page</a>
2. Follow the steps for the “Contributor To” information above.
Google Profile “Public” Setting:
Make sure that the Public can see your profile information. You can limit what they can see in other areas, but the Public setting is pulled from your Profile page for Google’s overall search.
1. Still in your Profile page…
2. Go to the People section and click on the Edit button.
3. Again, restating the obvious, a pop-up will dominate the screen.
4. Click the radio button Public and click Save.
“So, what happens next?”
Click on the link to “Sign Up for Authorship.”
Remember that it does take time for the changes to take effect and propagate to the Google search results.
Key take-a-ways are to:
- Keep your Google+ profile page up-to-date and relevant
- Write content regularly and based on current information
- Add your Google+ HTML reference to each piece of content you write. Below is an example of an author’s bio in the form of HTML code that is added to my written content.
Blog Code to Create the Author Box:
<table border="0" style="width: 555px;">
<td width="100" rowspan="3">
<div align="center"><img src="http://www.searchdex.com/wp-content/uploads/2013/03/laura-mitchell-searchdex.jpg" alt="Laura Johnson Director of Sales" width="91" height="100" longdesc="Laura Johnson" itemprop="image" /></div>
<div align="center" class="style2"><span itemprop="name">By Laura Johnson</span></div>
<td><span class="style3">Laura is the <span itemprop="jobTitle"> Director of Sales </span> at <span itemprop="affiliation">SearchDex.</span></span>
<div itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress">SearchDex offices are located just north of downtown <span itemprop="addressLocality">Dallas</span>, <span itemprop="addressRegion">Texas</span> in Uptown. Prior to coming to SearchDex, Laura had an extensive career in IT at Nokia, Inc. She brings her in-depth knowledge of IT to SearchDex clients.</div>
<div align="center"><a href="https://plus.google.com/u/0/<21 digit number from google>/about" rel="author" itemprop="url">Laura's Google+ Profile</a></div>