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Search Engine Optimization

Mining Natural Search Data
Author: Thom Adams

Medium and large-size e-commerce sites often have more aspects to their natural search data than strategies to effectively make use of it. Natural search data encompasses not only the volume of queries visitors used prior to finding your site, but also all the metrics associated with behavior as each visit progresses.
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SearchDex handles large datasets

As e-commerce search marketing has rapidly expanded, SearchDex has maintained a vision of creating innovative software solutions in a field that has undergone significant change since we launched our first organic search campaign in 2002.

Today, SearchDex works with leading e-commerce companies at the forefront of their efforts to move beyond simple advertising placement and into complex ROI marketing management across a multiplying array of Internet advertising channels.

In 2001, the simple but profound observation of our Chief Executive Officer Thom Adams was that artificial intelligence software was perfectly suited to the enormous task of managing growing mountains of content and presenting it to consumers in an efficient and targeted manner that could learn and adapt from user feedback and interaction.

SearchDex has consistently pursued the goal of using technology to allow our clients to achieve their marketing goals in a powerful, yet simplified manner that does not require the maintenance of a complex system of rules and tasks. Using our proprietary artificial intelligence software, SearchDex clients are able to achieve more results with less effort. That is what powerful software solutions are about.

SearchDex can...

      Help your customers find you
      Anticipate which messages will get the best conversions
      Effectively present your message through custom
       creative aesthetics
      Help analyze consumer behavioral data along with your
       existing data to make adjustments for future campaigns

Premium Service Program (PSP™)

The SearchDex Premium Service Program, or PSP, is a comprehensive campaign management program.  It can consist of several different components including creative templates, custom content, regular publishes, keyword review, revision, and reporting. SearchDex clients utilizing the PSP Program receive the benefit of weekly consultation including data analysis and campaign refinement based on consumer behavior and conversion patterns. Premium Service Program is the easiest way for companies to begin “Search Campaign Management” with a measurable ROI. Click here to view SearchDex Lifecycle of an Organic Search Campaign.

Anticipated Query (AQ™)

SearchDex AQ program drives relevant information directly to the user. Product data is combined with user experience data, transaction data, internal search data, and organic search data. All of that data is processed by an artificial intelligence program which produces keyword links and category pages that are more relevant and provide a better experience to the user.

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