JCPenney Signs With SearchDex for Unprecedented 4th Year of Service
March 15, 2007

PLANO, Texas (NYSE: JCP) JCPenney (www.jcp.com), the Fortune 500 powerhouse signed for fourth year of service with SearchDex for Organic Search Marketing Platform. After three years of organic search campaign success with SearchDex, JCPenney has seen continued growth in their organic search program sales volume and ROI. As one of the largest apparel and home furnishings site on the internet, JCPenney has trusted SearchDex to handle all of their organic search marketing efforts.

JCPenney is one of America's leading retailers, operating 1,033 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $19.9 billion in 2006 and is executing its strategic plan to be the growth leader in the retail industry.

SearchDex integrates with e-business organizations to provide solutions for marketing challenges posed by today’s search-centric web environment. SearchDex gives organizations superior ROI by using custom applications to implement and manage organic search campaigns with efficiency and with maximum use of existing data through exclusive proprietary learning applications. Based in Dallas, Texas, SearchDex provides scalable management of large datasets for clients in many industries including retail, healthcare, hospitality, travel, and entertainment.
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Buckle Renews Contract and Upgrades to PSP Service
February 2007

Kearney, NE – (NYSE: BKE) The Buckle, Inc. recently chose to resign with SearchDex for Organic Search Marketing solutions on SearchDex Premium Service Program. Buckle originally joined the SearchDex client list in October of 2004. Buckle is a leading retailer of medium to better–priced casual apparel, footwear and accessories for fashion–conscious young men and women. The company’s online store features a wide selection of merchandise, and they currently operate over 330 stores in 38 states, under the names Buckle and The Buckle.

Buckle markets a wide selection of brand names and private label casual apparel, including denims, other casual bottoms, tops, sportswear, outerwear, accessories and footwear. The Company emphasizes personalized attention to its guests (customers) and provides individual customer services such as free alterations, free gift–wrapping, layaways and a frequent shopper program.

SearchDex integrates with e-business organizations to provide solutions for marketing challenges posed by today’s search-centric web environment. SearchDex gives organizations superior ROI by using custom applications to implement and manage organic search campaigns with efficiency and with maximum use of existing data through exclusive proprietary learning applications. Based in Dallas, Texas, SearchDex provides scalable management of large datasets for clients in many industries including retail, healthcare, hospitality, travel, and entertainment.
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RedEnvelope Renews Contract with SearchDex and Upgrades to PSP Service
February, 2007

SAN FRANSISCO, California (Nasdaq: REDE) RedEnvelope, Inc. has signed for PSP Service with SearchDex after several years of SearchDex Basic Visibility Service. With PSP Service, RedEnvelope will receive new custom content, creative aesthetic templates, and IMA consultation.

RedEnvelope, Inc. was incorporated in California in June 1997 under the name “Giftworks Online, Inc.” and became known as “RedEnvelope, Inc.” in September 1999. The name comes from the Asian tradition in which gifts are often presented in a simple red envelope—a timeless symbol of good fortune, love and appreciation. RedEnvelope sells a variety of gifts for many occasions.

SearchDex is a privately held US-based corporation. The company is a Search Engine Optimization (SEO) firm offering full-service integrated Search Marketing solutions including organic search, internal search, ROI forecasting and analytics, site design, and other areas of e-commerce challenges. SearchDex began in 1998 and is headquartered in Dallas, Texas.
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