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Mining Natural Search Data
Author: Thom Adams

Medium and large-size e-commerce sites often have more aspects to their natural search data than strategies to effectively make use of it. Natural search data encompasses not only the volume of queries visitors used prior to finding your site, but also all the metrics associated with behavior as each visit progresses.
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SearchDex Reporting Platform (SRP)

Organic Search Marketing AnalyticsWith its detailed tracking system, SearchDex monitors all traffic and activity by page, records the origin of the visit, number of clicks, unique visitors, category page that was called, which search engine the user came from, and when and how often the search engines crawl the pages. SearchDex also tracks the user’s unique journey as they navigate through the client’s SearchDex pages. Data is captured and recorded, and uploaded to the secure log-in area on the SearchDex Reporting Platform for exclusive client access. SearchDex Reporting can be supplemented with the addition of CoreMetrics, Omniture, WebSideStory, as well as any other third-party tracking technology.

The SearchDex Reporting Platform (SRP) gives clients a login to the secure application for tracking of keyword and category performance, allowing clients to view all aspects of the traffic generated by SearchDex, including historical view/visit trends. The SRP includes easy to understand graphic reports including:

VISITOR TRAFFIC
How much visitor traffic was generated?

PRODUCT & CATEGORY TRAFFIC
Which products & category pages generated the most traffic?

KEYWORD SUMMARY
Which Keywords led visitors to the site?

ORIGIN SUMMARY
Which search engines did visitors come from?

SEARCH ENGINE SUMMARY
Which robots from which engines visited the site?

The SRP gives accurate, relevant feedback on the performance of categories and keywords. Reports and graphs are designed to quickly answer the questions most important to maximizing ROI and for formulating a comprehensive web site profit maximization strategy.

Please contact our sales department for a full demo of the SearchDex Reporting Platform.

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