A guiding principle in the development and implementation of the SearchDex Organic Search Platform involves following search engines published guidelines. On this page, SearchDex addresses the published guidelines of Yahoo! Each Yahoo! guideline* listed below is followed by the SearchDex response in green text, which addresses SearchDex features, development guidelines, and general principles that are employed to ensure compliance.
Some, but not all, examples of the more common types of pages that Yahoo! does not want included:
Pages that harm accuracy, diversity or relevance of search results.
SearchDex pages are always specific to the keywords used in the search topic. SearchDex does not create pages that misdirect or mislead browsers.
Pages dedicated to directing the user to another page ("doorway pages").
SearchDex does not allow this.
Pages that have substantially the same content as other pages on the web, including affiliate content.
SearchDex works to ensure that content appearing on SearchDex pages is unique content. No duplicate or ‘mirror’ pages are constructed or allowed.
Pages that change user preferences, reset default home pages, resize browser windows, disable back buttons, or otherwise interfere with a user's ability to navigate.
Sites which employ these methods are not eligible for the SearchDex license.
Pages with automatic software downloads including viruses, adware, spyware, or other self-installing programs.
Sites which employ these methods are not eligible for the SearchDex license. These techniques should never be employed by sites of any type, and SearchDex will not be associated with sites that engage in these practices.
Sites with numerous, unnecessary virtual hostnames.
This technique is unnecessary and can actually cause a site to be banned from the search engines. SearchDex does not allow this practice.
Pages in great quantity, automatically generated, with minimal content or of little value.
All SearchDex pages are configured to facilitate buyer conversion, and therefore, by their nature, are specifically generated to offer useful content of great value to engage the consumer.
Pages using methods to artificially inflate search engine ranking.
This is not possible with the SearchDex application.
Pages with text that is not easily read, e.g., text that is too small or is obscured by the background of the page, or is located in an area of the page not visible to users.
Sites which employ these methods are not eligible for the SearchDex license. These techniques should never be employed by sites of any type, and SearchDex will not be associated with sites that engage in these practices.
Cloaking or stealth; a technique used by some web sites to deliver one page to a search engine and a different page to all other users.
SearchDex pages are configured to provide useable content based upon the compatibility of the browser requesting the page. All SearchDex pages, including pages sent to the search engines, are fully functioning pages that can easily be read by both search engines and users.
Cross-linking to inflate a site's apparent popularity, including participation in link exchanges or "link farms", and the use of non-navigational links.
SearchDex does not support link scheme architectures.
Pages built primarily for search engines or pages with excessive or off-topic keywords.
Sites which employ these techniques are not eligible for the SearchDex license. Only unique product descriptive text written by SearchDex plus content developed by client is presented.
Misuse or inaccurate use of competitor or brand names.
This practice is unacceptable to SearchDex. SearchDex methods obtain results without ‘cheating’ or ‘stealing’ traffic.
Duplication of content, either by submission of multiple pages with same content, submitting the same content from multiple domains, or submitting the same content from multiple hosts.
Sites which employ these techniques are not eligible for the SearchDex license. The published pages exist only on the primary domain.
Pages that rely heavily on content or links to content created for another web site, such as affiliate content.
SearchDex subscription provides unique content, therefore there is no need to link to ‘affiliate’ providers.
Pages that have pop-ups, pop-unders or exit consoles.
SearchDex goal for clients is conversion, and these strategies have little positive affect on conversion rates. Sites that employ these strategies are not eligible for the SearchDex license.
Pages that seem deceptive, fraudulent or provide a poor user experience (Descriptions that are not relevant to the page content).
SearchDex pages are user friendly, and functional. The information provided is intended to relate directly to the user’s query.
Pages that result in a 404 error.
SearchDex experience in data feeds and publishing prevents needless errors.
Content, domains, titles, metadata or descriptions that (i) violate any applicable law or regulation; (ii) infringes in any manner any copyright, patent, trademark, trade secret or other intellectual property right of any party … and/or (v) are defamatory, libelous, slanderous or threatening.
Sites that employ these techniques are not eligible for the SearchDex license.
*These guidelines can be found at http://searchmarketing.yahoo.com/srchsb/sse_gl.php
Yahoo! is a registered trademark of Yahoo! Inc
Download our entire Best Practices Policy here
(Adobe Reader required).
|
