SAN FRANCISCO, Sept. 20, 2011 /PRNewswire/ — SearchDex, the specialty SEO firm for large e-tailers, today announced the appointment of Diboll & Associates Marketing and Public Relations as its public relations agency of record. Diboll & Associates will manage public relations activities across the United States, and provide counsel relevant to SearchDex’ European operations. The account will be managed out of Diboll & Associates’ San Francisco office.
Dave Chaplin, SearchDex CEO said Diboll & Associates was chosen following a competitive selection process involving public relations agencies from across the U.S. Chaplin also stated that the agency search was timed to capitalize on SEO sector’s current explosive growth, as large etailers are seeking sophisticated providers to tailor innovative SEO programs.
“The Diboll & Associates team demonstrated a comprehensive understanding of our domain and our business goals and most importantly how to help us maintain and extend our industry presence. With Diboll & Associates’ experience across strategic communication channels we can capitalize on our robust technologies and client roster to promote SearchDex as the innovative business driver our clients know us to be,” he said.
Chaplin added that effective public relations are central to SearchDex’ marketing efforts and support the company’s long-term strategy and objectives.
Diboll & Associates’ activity will focus on refining core communication elements, strategic media partnerships, social media and internal communication.
SearchDex is specialty Search Engine Optimization (SEO) firm focusing on large and growing e-tailers nationally and globally. SearchDex offers full-service integrated Search Marketing solutions including organic search, internal search, ROI forecasting and analytics, site design, and other areas of e-commerce challenges. Privately held, SearchDex was founded in 1998 and is headquartered in Dallas, Texas.
About Diboll & Associates Marketing and Public Relations
Diboll & Associates Marketing and Public Relations (www.dibollandassociates.com) is a strategic communication firm focusing on companies in technology. Diboll & Associates’ specialties range from consumer technology, web 2.0 and enterprise software to applications such as cloud computing. The agency’s distinctive all-senior account teams and associates’ large agency backgrounds afford clients the expertise and knowledge base of a large agency, while providing a skill set and depth of expertise rarely found in a small firm. Founded in 1997, Diboll & Associates is based in San Francisco, California.
SOURCE Diboll & Associates