Technical SEO:

Tips to Achieve Your Online Image – A New Year’s Resolution

SearchDex January 4, 2016

Tips to Achieve Your Online Image – A New Year’s Resolution

Did you spend last year pulling out your hair, dreading each day, because your business was suffering due to you not having a web presence? Word to the wise… word of mouth or tell-a-friend marketing are not the best methods for growing your business anymore.

A key indicator that you need help is when bright red neon “Where’s Waldo” lights flash into your head every time you search for an industry related term and your site is nowhere to be found. Even Kim Kardashian has a web presence. Nobody knows what she does but she has a web presence. Okay, put the bottle of vodka down and sober up because it’s a new year and I may have just saved your life. Okay, maybe not your life but maybe your job or better… Your business!

Did you know that businesses that appear on Google, Yahoo, and Bing (search engine results pages) usually see an increase in year-over-year revenue? So here are three simple tips to improve your online presence and deliver great results to your future customers. Go from people wondering where you are to people knowing who you are.

1. SHAPE YOUR IMAGE AND LOOK GOOD IN SEARCH RESULTS

a. Your page title is used to help users identify the theme of your page in search engine results. Describe your page in a short informative phrase that stays within 55 characters or less, whenever possible.SERP-result-example

b. Your domain name is an important part of search engine results. Choose the shortest and easiest-to-read domain name possible. Each sub-page URL should include word(s) that are relevant to the page’s content and site structure.

For example, use www.example.com/legal-notebook-48593 instead of www.example.com/product_colors-prodid?48593

SERP result

c. Promote your content with structured data markup to help search engines understand it. Search engines use the data to highlight key attributing page elements and present the page more prominently in search results. Implementing data markup such as reviews, pricing, pagination, breadcrumbs, people, products, businesses, and organizations help validate the quality of the product or service being searched for. Google decides the type of data mark-up that appears within their search engine results.

d. Meta descriptions provide the customer with a concise outline and is often used by search engines to encourage clicks through to your page from potential customers. Whenever possible, ensure each page description is unique, speaks to the theme of the page, includes a strong Call-To-Action, and remains within 160 characters or less.

2. REWARD YOURSELF BY HELPING SEARCH ENGINES RECOGNIZE YOUR CONTENT

a. Each image on your site should have a brief, but descriptive filename. Make certain the image attribute has a relevant description when creating filenames.

For example, use “sunny-day-and-trees.jpg” instead of “photo1.jpg”

b. Help search engines understand the page you’re linking to by supplying alt text when using images as links.

For example, use “Sunny Day and Trees – ILoveNatureMore.com” instead of “screenshot date time”

ALT text example

c. A short summary that includes important information below or to the side of each image should accompany each image whenever possible.

the-letter-cshort summary for image

3. BE DIFFERENT AND PROVIDE UNIQUE, VALUABLE, INTERESTING CONTENT

Your website should mesmerize, inform, and entertain customers from the moment they land on the site. Gain influence in your industry by keeping your content fresh and compelling. Promote fresh new content by announcing it on your blog, social media platforms, special offers, and sales. Study your audience search behavior by reviewing analytical data and consider the differences in visitors when creating content. Content should speak to the visitor’s need.

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